![]() Not only this, but TikTok has three data-driven tools to orchestrate creative with the organic attributes that have proven to increase engagement. Types of Ad CreativeĪlthough the In-Feed Ads have a relatively small character limit compared to some other platforms, in an effort to avoid disappointing avid copywriters there are a number of prefabricated video templates that allow the creation of dynamic creative with greater character counts. These details are based on TikTok placement only. A call to action from a predetermined list of 22 actions.Text that is between one and 100 characters.Brand/App display name between two-40 characters.A video or image that can run for 5-60 seconds.These ads appear on the For You page, which is a continual feed of organic and paid content unique to each user.Ĭontent within this feed is based on user preferences and has either been preselected or inferred by the algorithm based on their behavior within the platform. In-Feed Ads are currently the only self-serve option within the platform available to all advertisers. There are multiple advertising products available within the TikTok marketing platform including In-Feed Ads (including Lead Forms and Spark Ads), Top View ads, Branded Hashtag Challenges, and Branded Effects. If you’re still new to the world of TikTok, we will take you through the basics of TikTok, the different ad formats available, and the benefits of TikTok advertising. Monthly active user figures for TikTok have surpassed Snapchat and Pinterest cementing its place in the social sphere.Īs with most social media platforms, TikTok did not initially feature paid advertising but this has been tested within the platform since early 2019 and has developed into a multifaceted service that should be heavily considered as a marketing avenue for most B2C brands.įor our guide to five new TikTok Advertising features for 2021, you can head over here. TikTok is no longer the new kid on the block.
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